Priming stimulates an association or response that influences decisions or actions, such as using words, images, or sounds that evoke convenience, security, or innovation when promoting the online system. Anchoring provides a reference point or comparison to influence perception or evaluation of an option, such as showing the average or best performance of using the online system. Additionally, framing information or choices in a way that highlights positive or negative aspects can be used, such as emphasizing the time and money saved by using the online system. For example, defaults can be set to the preferred option, such as pre-selecting the online system as a default mode of submission. Nudging techniques can be used to influence people's behavior depending on the context and objective.
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